SI B2B Websites & E-commerce AI OPTIMIZED

Not an online showcase.
A machine for generating leads and sales.

We design B2B websites and e-commerce that turn visitors into customers. Custom design, top speed, integrated technical SEO, tracking all the way to revenue. Your site becomes an asset that generates pipeline every day.

Book a free call → Download the checklist
98/100Average PageSpeed
+380%Average conversion
45dTo go-live
flipup.ai/demo-cliente
98 PageSpeed
Industrial components
with certified precision.
We manufacture molds and components for Automotive, Aerospace and Robotics. ISO 9001, IATF 16949 certifications, 72h delivery across Europe.
Request a quote →
1.284
Visitors today
38
Leads today
2,96%
Conversion rate
Real-time events
New qualified lead from Munich, DE · Quote
now
Call booked by Siemens via contact form
2 min
Brochure download by user Milan → CRM
5 min
Portfolio · Websites we built

A few websites we've built.

Real projects, live right now. From design furniture to real estate, from food experiences to industry: every site is tailored to the brand.

Bianchi Proposte d'Arredo website built by FlipUp
Website

Bianchi Proposte d'Arredo

bianchiarredo.it
Equity Real Estate website built by FlipUp
Website

Equity Real Estate

equityrealestate.ch
Etique website built by FlipUp
Website

Etique

etique.it
Picnic Como website built by FlipUp
Website

Picnic Como

picniccomo.it
Flake Boat Tours website built by FlipUp
Website

Flake Boat Tours

flakeboattours.com
A.E.G. Legno website built by FlipUp
Website

A.E.G. Legno

aeglegno.it
Xirumi website built by FlipUp
Website

Xirumi

xirumi.com
TA Office & More website built by FlipUp
Website

TA Office & More

taofficeandmore.com
Woodtech website built by FlipUp
Website

Woodtech

woodtechsrl.com
Mandala Creative Productions website built by FlipUp
Website

Mandala Creative Productions

mandalacp.it
Palazzo Mantegazza website built by FlipUp
Website

Palazzo Mantegazza

palazzomantegazza.ch
AL Service website built by FlipUp
Website

AL Service

alservicesrl.com
True Story · Industrial molds · Brescia

From showcase site to 7 qualified leads/month. And the German market open.

Company
Industrial molds company for the automotive sector. 85 employees, Brescia. €18M revenue, €45,000 average deal. Customers in Italy, some sporadic exports.
Problem
2015 WordPress website, slow (PageSpeed 34), broken responsive, no SEO. 3 leads/month from the site, zero SEO presence. Quote requests by email left untracked. No English version despite export ambitions.
Solution
Complete custom redesign: 32 SEO product pages, industry landing pages, interactive quote calculator, IT/EN/DE multilingual. Native CrmUp integration, tracking all the way to revenue. PageSpeed 98/100. Technical + content SEO strategy.
"The site has become our best salesperson. I get requests from German companies I could never have met at a trade fair. The online quote calculator lets us qualify leads before they even talk to us."
— Sales Director · Industrial molds · Brescia (NDA)
+1060%
Qualified leads
from the website
From 1 to 7/month
98/100
PageSpeed
mobile & desktop
From 34/100
€680k
Pipeline generated
first year
Of which 40% DACH
×14
Organic traffic
from B2B searches
Technical SEO
Showcase vs Machine

The difference between having a site
and having a site that works for you.

Every site is online. Few sites generate revenue. The difference lies in dozens of technical, strategic and design choices.

Typical showcase site
  • Template bought online, identical to 50,000 others
  • PageSpeed below 60, slow and broken on mobile
  • Zero technical SEO, you don't show up on Google
  • "Contact us" form that no one actually receives
  • No tracking: you don't know who visits or what they do
  • Copied content, zero value for the reader
  • Updating it means calling the vendor
  • No integration with CRM or marketing
VS
FlipUp site that converts
  • Custom design, recognizable, aligned with your brand
  • PageSpeed 95+ on both mobile and desktop
  • Technical and content SEO, ranking on B2B keywords
  • Forms integrated in CrmUp, every lead tracked
  • Advanced analytics, heatmaps, session recording
  • Content written for your ideal target
  • Self-service CMS: you update it whenever you want
  • Integrated with CRM, ADV, LinkedUp, AgentUp
Free resource · PDF checklist

Download the B2B Website Checklist 2026. 42 checks your site must pass.

The internal FlipUp checklist we use to audit our clients' sites. 42 checks on performance, technical SEO, conversion, tracking, accessibility and security. Find out in 15 minutes what's holding your current site back.

  • Performance: speed, Core Web Vitals, mobile-first (12 checks)
  • Technical SEO: sitemap, schema, crawlability, canonical (10 checks)
  • Conversion: CTA, forms, funnel, calls to action (9 checks)
  • Tracking & Analytics: GA4, events, attribution, heatmap (6 checks)
  • Security & Compliance: HTTPS, cookie banner, GDPR (5 checks)
42 checks Editable checklist Scorecard included Updated 2026

No spam. Max 1 email/month with useful content. Unsubscribe in 1 click.

B2B WEBSITE CHECKLIST · 2026

42 technical and strategic audit checks.

🇮🇹 Italian · Editable PDF · Scorecard
PageSpeed > 90 mobile and desktop
Core Web Vitals in green (LCP, CLS, INP)
XML sitemap and robots.txt configured
Form integrated with CRM
Conversion event tracking
If your site isn't working, you'll recognize yourself

You have a website.
But it doesn't bring you customers.

Slow and broken on mobile

Your site takes 5 seconds to load. 40% of visitors leave before they even see what you do. On mobile it's a visual disaster.

Invisible on Google

People searching for exactly what you sell can't find you. You get zero or marginal traffic from organic search. You pay for ADV to get what you could have for free.

Traffic but zero conversions

Visits come in, pages get viewed, but then? Nothing. No form filled in, no call booked. The site is a dead end.

It looks stuck in 2018

Dated design, grainy stock photos, inconsistent microcopy. A high-end German customer compares you with the competition and you look like a 2010s startup.

Result: your site is a cost,
not an asset. You lose customers you'll never know you had.

The Solution

Websites and e-commerce built to convert.
Fast, elegant, measured.

Every FlipUp site is built from three ingredients: custom design crafted around your brand, top-tier technical development (PageSpeed 95+), strategy integrated with marketing and sales. AI helps us optimize copy, layout and conversion flows.

Custom design, zero templates

We design every page from scratch, starting from your brand, industry and ideal customers. No WordPress themes, no "just like everyone else" sites. A digital identity that shows who you really are.

● 100% custom

Top-player performance

Guaranteed PageSpeed 95+ on mobile and desktop. Core Web Vitals in green. Technical SEO with no compromises. Your site performs like a Fortune 500 company's.

● Speed & SEO

Integrated into the ecosystem

Forms, chat, calendar, tracking: all connected with CrmUp and the other FlipUp tools. Every visitor becomes a tracked contact. Every lead reaches the CRM already qualified.

● Full-stack tracking
Inside every FlipUp site

Everything you need
to compete in modern B2B.

Custom UI/UX design

Unique graphic design, tailored to your industry and target.

Performance 95+

Cloud hosting, CDN, image optimization, lazy loading.

Technical SEO

Schema markup, sitemap, canonical, Core Web Vitals optimization.

Content SEO

Copy written with AI + human review, optimized for keywords.

Mobile-first

Flawless responsive. Designed mobile-first, then desktop.

Multilingual

IT, EN, DE, FR, ES, with hreflang and localized URLs for export.

Advanced forms

Multi-step forms, quote calculators, file uploads, conditional logic.

Integrated AI chat

AgentUp chatbot on the site that qualifies visitors 24/7.

Complete tracking

GA4, GTM, events, heatmap, session recording preconfigured.

CrmUp integration

Every lead lands in the CRM with source, campaign and scoring.

B2B E-commerce

Customer price lists, multiple orders, zero-VAT export, private area.

Self-service CMS

Manage pages, articles and products without ever writing a line.

How It Works

From brief to go-live.
In 45 days.

01

Discovery

Workshop with your team to understand the business, customers and competitors. Information architecture, keyword research, sitemap.

● Week 1
02

UI/UX Design

Moodboard, wireframes, design system, mockups of every page. Iterations until your "yes, that's exactly it".

● Weeks 2-4
03

Development & SEO

Custom development, CrmUp and tracking integration, speed optimization, technical SEO and content SEO.

● Weeks 4-6
04

Testing & Go-live

QA, cross-browser testing, content migration, analytics setup, team training. Go-live with dedicated support.

● Weeks 6-7
98/100
Average PageSpeed
+380%
Average conversion after redesign
45d
Average time to go-live
12+
Supported languages
What business owners say

From showcase to first salesperson.

"Before, the site was a digital brochure. Today it's my company's top salesperson: it works 24/7, never gets tired, qualifies leads better than many humans. We get requests from Germany that were unthinkable."
Marco G.Sales Director · Industrial molds · Brescia
"The online quote calculator is a gem: 40% of leads arrive with a clear budget and timeline. The sales team no longer wastes time on prospects who can't afford anything."
Chiara S.CEO · Engineering consultancy · Milan
"B2B e-commerce with per-customer price lists cut our routine-order phone calls by 70%. Customers order on their own, and we focus on big contracts and new products."
Paolo B.Founder · Industrial distribution · Treviso
Book a Free Call

Let's talk about your site.
Free, honest, actionable audit.

45-minute call: we analyze your current site (or the brief if you're starting from scratch), give you concrete recommendations, and calculate your improved conversion potential. If it's a fit, we propose a plan. If not, we give you insights you can use anyway.

  • ✓Free audit with a senior web strategist, not a salesperson.
  • ✓Prioritized report of actions even if you don't become a customer.
  • ✓Transparent quote with timelines, costs and target KPIs.
  • ✓Go-live in 45 days if you decide to start.
✓ Thanks! We'll contact you within 24h to schedule the call.

We handle your data in accordance with GDPR. No spam, promised.

Frequently Asked Questions

What we get asked most often.

How much does a B2B site made by you cost?+
Standard projects start at €8,000 for a B2B corporate site and go up to €35,000+ for complex projects (e-commerce, multilingual, custom features, interactive calculators). On the call we give you a precise quote with timelines, scope and target KPIs.
How long until it's ready?+
A standard B2B corporate site goes live in 45 days. More complex projects (e-commerce, integrations, custom features) take 60-90 days. We define the exact timeline together with the quote.
Will I be able to update the site myself or do I depend on you?+
You'll use a self-service CMS that lets you update pages, articles, products and images without writing a line of code. We train your team in the first 30 days. We stay available for technical changes if needed.
What technologies do you use? WordPress? Custom?+
It depends on the project. For corporate sites we often use WordPress with a custom theme (top performance, well-known CMS). For complex B2B e-commerce we go with headless solutions (Next.js + Shopify/Medusa). For custom projects we do full-stack. We choose the best tech for you, not the one we happen to know.
SEO: will you handle that too or just the site?+
Technical SEO is always included (Core Web Vitals, schema, sitemap, structure). Content SEO (writing articles, optimizing pages with keywords) is included in the base quote for 10-20 pages, then defined in the monthly maintenance contract.
How do you measure a site's success?+
Three main KPIs: PageSpeed and Core Web Vitals (technical), qualified organic traffic (SEO), visitor → lead conversion rate (commercial). All tracked in GA4 + CrmUp. Monthly reports to understand trends and optimizations.
What if the site breaks after go-live?+
3-month warranty on bugs and malfunctions after go-live. Afterwards we offer a maintenance plan (€200-600/month) that includes hosting, security updates, backups, minor changes and uptime monitoring. Many clients choose it.
Do you also handle the switch from the old site (migration)?+
Yes. Content migration, URL mapping and 301 redirects to avoid losing SEO, hosting migration, DNS management. You wake up one day and the new site is live, with no downtime or loss of rankings.

Ready to have a site that works for you?

Free audit of your current site or brief for the new project. Concrete recommendations, transparent quote.

Book a free call →