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doing B2B marketing.

Articles, operational guides, case studies. The know-how we apply every day with our clients, shared with entrepreneurs and sales teams.

All Lead Generation AI & Automation Export & International CRM & Sales ADV & Performance B2B Strategy Case Study

Latest publications.

Lead Generation

How to generate 40 appointments/month in Germany without trade shows or travel

The playbook we used with a mechanical engineering company in Bologna to open the German market in 90 days.

Feb 28, 2026 · 8 minRead →
AI & Automation

Voice AI in Italian: are we already at the point where an AI answers the phone better than us?

Tests, limits and opportunities of AI voice agents for Italian B2B. With demos and real metrics.

Feb 22, 2026 · 11 minRead →
ADV & Performance

Google Ads vs LinkedIn Ads for Italian B2B: when each one pays off

Real data from €2.5M of budget managed over 12 months. Sectors, average deal sizes, CPL, ROAS. To understand where to put your euro.

Feb 15, 2026 · 9 minRead →
CRM & Sales

Why your sales team is losing 30% of leads (and how to recover them)

Leads aren't lost only in the funnel, they're lost in the handling. Analysis of leakage patterns across 50 Italian B2B companies.

Feb 8, 2026 · 7 minRead →
Export & International

Germany, Switzerland, France: which market to open first if you sell Italian B2B

Entry barriers, sales cycles, business culture. What changes from country to country and how to choose.

Feb 1, 2026 · 14 minRead →
B2B Strategy

The positioning that works in Italian B2B: 3 frameworks tested in the field

No theory from American books. Concrete tools applied to manufacturing, services, consulting. With examples.

Jan 25, 2026 · 10 minRead →
AI & Automation

20 AI prompts we use every day at FlipUp (and you can steal from us)

Tested prompts for content, copy, lead qualification, competitor research, reporting. Copy-paste ready.

Jan 18, 2026 · 6 minRead →
Case Study

From brochure website to 7 leads/month: the transformation of a mould-making company

A real case with numbers, technical and strategic decisions. Before-after, concrete metrics and timelines.

Jan 11, 2026 · 9 minRead →
CRM & Sales

Sales pipeline: the 5 metrics your sales director must know by heart

From velocity to win rate. What to monitor every week and how to use data to sell better.

Jan 4, 2026 · 8 minRead →

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