FO Training & Consulting · FlipUp Academy AI READY

The skills that grow your company.
We leave them to your team.

Practical marketing and sales training for your sales team. 1:1 strategic consulting for founders and directors. Workshops, mentorship, FlipUp Academy: the skills we built over 10 years of B2B, transferred to you and your team.

Book a free call → Download the playbook
+800People trained
92%Completion rate
10+Years of B2B in the field
FlipUp Academy · Progress
Active team
ES
Next Session
Erik Senesi · Mentor
B2B sales strategy · 1:1 founder
Thursday
15:00 · 90min
Course modules · 62% completed
1. B2B Marketing Fundamentals
4 lessons · Exercises
Completed
2. LinkedIn outreach and lead gen
6 lessons · Practice
Completed
3. Sales pipeline and CRM
5 lessons · 3/5 done
In progress
4. AI for marketing and sales
5 lessons · 0/5
Not started
Team in training
MR
LB
AV
SC
+3
7 people of your team · average completion 58%
True Story · B2B Agency · Rome

The founder recovered 32 hours a week and the agency scaled by 78%.

Company
B2B communications agency, 18 employees, Rome. €1.8M revenue, focused on media relations and content for industrial companies.
Problem
Founder stuck 60h/week on operations. Business stalled for 18 months. Good team but not autonomous: every decision went through the founder. Impossible to grow without cloning him.
Solution
Monthly strategic mentorship for 12 months with Erik Senesi (FlipUp founder) + sales team training on lead gen, LinkedIn, B2B negotiation. Delegation framework, OKRs, governance. 4-phase scaling plan.
"The most valuable thing wasn't the growing revenue. It was to stop being the obstacle to my own company. Now the team makes decisions on its own and I can finally think strategically, not put out fires."
— CEO · B2B communications agency · Rome (NDA)
+78%
Revenue growth
in 12 months
From €1.8M to €3.2M
-32h
Weekly hours
of the founder
From 60h to 28h
4
New clients
Top 100 companies
Industrial sector
18
Team members
trained 360°
Academy Certified
Two formats, one goal

You choose how to be guided.

Classroom training for the team. 1:1 mentorship for decision-makers. Often the companies that truly scale choose both.

Team training

FlipUp Academy

Structured training paths for sales and marketing teams. Live workshops + platform with videos, exercises, certifications. We train the people already working with you, we don't replace them.

  • B2B marketing and positioning
  • Sales pipeline and negotiation
  • LinkedIn outreach and lead gen
  • Use of AI in marketing and sales
  • Google Ads and Meta Ads for B2B
  • Email marketing and CRM
Perfect for

Companies that want to raise the level of their sales and marketing team without hiring new people.

Learn more
1:1 Mentorship

Founder Coaching

Personal strategic consulting for entrepreneurs, founders, CEOs and sales directors. Monthly sessions with Erik Senesi and FlipUp's senior strategists. An external sparring partner for tough decisions.

  • Sales strategy and positioning
  • Scaling, delegation, governance
  • Strategic KPI review
  • Entering new markets and products
  • Team management and company culture
  • Structural decisions and investment
Perfect for

Founders and C-level who need an external strategic sounding board, without hiring a full-time consultant.

Learn more
Free resource · PDF Playbook

Download the B2B Marketing Playbook Italy 2026. 40 pages of method.

The document you'd wish you'd had 10 years ago. Principles, frameworks, case studies and practical tools gathered over 10 years working with Italian B2B companies. From strategy to execution, no useless theory.

  • Strategic frameworks: positioning, ICP, Buyer Journey, GTM
  • Real case studies: 12 Italian companies with numbers, mistakes, turning points
  • Operational models: lead gen plan, sales pipeline, reporting
  • AI resources: 20 ready-to-use prompts for B2B marketing and sales
40 pages 12 case studies 20 AI prompts Updated 2026

No spam. Max 1 email/month with useful content. Unsubscribe in 1 click.

PLAYBOOK MARKETING B2B · 2026

The FlipUp method, documented.

🇮🇹 Italian · 40 pages · Case studies included
1B2B marketing fundamentals
2Positioning and differentiation
3Multichannel lead generation
4Sales pipeline and governance
5AI for marketing and sales
612 real Italian case studies
If you recognize yourself here, this is for you

You have a great team.
But they lack the right skills.

Generic courses that don't apply

You've already paid for courses, subscriptions, certifications. Nice theory, zero practice. Nobody goes back to the office and really changes the way they work.

Your team learns on the job, badly

People learn in the field through trial and error. Clients pay for these mistakes. Nobody formalizes the right method and time is wasted every time.

You're alone making strategic decisions

As a founder or CEO you have no one to bounce ideas off. Your team can't give you an external perspective. You lack real sparring partners.

You don't know what you don't know

The world of marketing and AI changes every 3 months. Prompts, tools, trends. You're trying to keep up but you always feel one step behind.

Result: slow growth, repeated mistakes
and decisions made on partial data or gut feeling.

The Solution

Training that's practical, not academic.
Consulting that's strategic, not motivational.

The FlipUp method is one: first we do, then we teach. Everything we transfer to your team has been tested on our clients. Everything we share in mentorship comes from our real experience, not from summarized books.

Tailored to your context

No standard courses. We design the training path around your sector, your clients, your processes. The exercises are on your real business, not on fictional cases.

● Tailored

Practice, not theory

80% of the time is practice: templates, AI prompts, exercises with immediate feedback. Students go back to the office with concrete tools, not notes to reread.

● Hands-on

Those who teach are those who do

Your mentors are Erik Senesi (FlipUp founder) and the senior strategists who work with 150+ B2B companies every day. Not consultants on the payroll: real operators.

● Real operators
What we teach

12 areas of expertise.
All B2B verticals.

Strategic B2B marketing

Positioning, ICP, value proposition, GTM.

LinkedIn lead generation

Prospecting, outreach, copy that converts.

Sales & negotiation

Pipeline, qualification, closing, objection handling.

Google & Meta Ads B2B

Performance campaigns, bidding, landing pages.

AI for marketing

Prompt engineering, AI workflows, automation.

Content & SEO B2B

Editorial plan, content strategy, keyword research.

Email marketing & CRM

Automation, segmentation, lifecycle management.

Analytics & KPI

Attribution, dashboards, reporting for management.

Export & internationalization

Entering foreign markets, localization, cultures.

Account management

Retention, upsell, customer success B2B.

Leadership & delegation

Governance, OKRs, scaling sales teams.

Strategy and vision

Three-year plan, pivot, structural decisions.

How It Works

From the first assessment
to the transferred skill.

01

Assessment

Initial call to understand where the team is today, where you want to go, which gaps to cover. We give you back a personalized training plan.

● Week 1
02

Path design

Modules, calendar, participants, learning objectives, success KPIs. We tailor every piece of content to your business.

● Week 2
03

Delivery

Live sessions (online or on-site) + on-demand platform with videos and exercises. 80% practice, 20% theory. Assignments on real cases.

● 2-6 months
04

Coaching & Review

Coaching sessions to unblock real obstacles, measuring application, certification when objectives are reached.

● Ongoing
+800
People trained
92%
Course completion rate
4,8/5
Average course rating
12+
B2B areas of expertise
What entrepreneurs and teams say

The skills that change everything.

"The mentorship with Erik was the best investment I've made as a founder. In 6 months I understood things no book had ever shown me. Today I work half the hours and bill twice as much."
Francesco P.CEO · B2B communications agency · Rome
"Team training on LinkedIn outreach: in 3 months our salespeople generate 4x more appointments. And they do it on their own, we no longer depend on external agencies."
Elena M.Sales director · Mechanical · Padua
"The AI part was a game changer. The team now uses prompts and workflows that let them do in 2 hours things that used to take 2 days. Investment paid back in 3 months."
Andrea L.Founder · Software house · Milan
Book a Free Call

Let's talk about the skills you need.

45-minute call to understand where you are, where you want to go and whether FlipUp training or mentorship is right for you. If it's not the right time, we'll tell you. If it is, we'll give you a transparent plan.

  • ✓Discovery call with a senior strategist, not a salesperson.
  • ✓Assessment gap of the team or the founder, free.
  • ✓Personalized plan with objectives, timelines, investment.
  • ✓Zero commitment: if it's not for you, zero pressure.
✓ Thanks! We'll contact you within 24h to schedule the call.

We handle your data in accordance with GDPR. No spam, promised.

Frequently Asked Questions

What we get asked most often.

How is it different from an online course?+
Three things: (1) it's personalized to your business (exercises on your real case, not fictional ones), (2) it's taught by someone who does B2B marketing every day for 150+ companies, not youtubers, (3) it includes direct coaching to apply what you learn, not just videos.
How much does it cost?+
Team training: from €4,500 for an intensive workshop to €25,000+ for a complete annual path with 10+ people. 1:1 founder mentorship: from €1,500/month up to €4,500/month depending on intensity. Precise quote after the discovery call.
Is the training in-classroom or online?+
Both. Live workshops can be in the classroom at your premises or online. The FlipUp Academy platform always has on-demand content accessible 24/7. Founder mentorship is typically online via call.
How long does a training path last?+
It depends on the topic. An intensive workshop: 1-3 days. A path on one area (e.g. LinkedIn lead gen): 4-8 weeks. A complete program for a sales team: 6-12 months. Founder mentorship is typically on an annual basis.
Can I use interprofessional funds (Fondimpresa, Fondir, etc)?+
Yes, our courses are eligible for most interprofessional funds. We help you with the necessary paperwork. That way you recover part or all of the investment.
Do you give a certification at the end?+
Yes, "FlipUp Academy Certified" with a LinkedIn badge upon completing the paths. More importantly: an assessment of the skills acquired on real cases, not a mere certificate of attendance.
Who is Erik Senesi, the founder?+
Founder of FlipUp, 10+ years of B2B marketing, author of the book "Comincia dal Pre-Marketing". Over 150 companies served, 4 countries. Senior mentor for all our C-level mentorship.
How do we measure the success of the training?+
We define 3 KPIs together before starting (e.g. leads generated by the team, deal closing time, effectiveness of sales calls). We measure before and after the path. Training is an investment, not a cost: it must have a measurable ROI.

Ready to grow skills and revenue?

Free 45-minute call. Assessment of the team or the founder, personalized training plan. Zero commitment.

Book a free call →