AD B2B ADV Campaigns AI OPTIMIZED

You don't pay for clicks.
You pay for qualified appointments.

Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads. B2B advertising campaigns optimized by artificial intelligence, with precise targeting and tracking all the way to revenue generated. Every euro spent is measured. Every decision is based on data.

Book a free audit → Download the Cost Report
€2.5MBudget managed/year
-52%Cost per contact reduced
4.2xAverage client return
Ads Performance
This month
AI AI reallocated €1.800 from the lowest-performing channels to LinkedIn Ads
Budget spent
€12k
↑ Q1 live
Qualified leads
340
↑ +68% YoY
Cost per lead
€35
↓ -52% YoY
Performance by channel
in
LinkedIn Ads
€4,200 spent · 124 leads
124
€34 CPL
G
Google Ads
€4,800 spent · 142 leads
142
€34 CPL
f
Meta Ads
€2,200 spent · 58 leads
58
€38 CPL
T
TikTok Ads
€800 spent · 16 leads · test
16
€50 CPL
True Story · Components · Modena

How a B2B company quintupled its leads with the same ADV budget.

Company
Manufacturer of industrial hydraulic components. 52 employees, Modena. Revenue €11M. B2B sales in Italy and Northern Europe, average ticket €18,000.
Problem
Google Ads managed in-house by a junior marketer with an €8,000/month budget. Only 12 leads/month (cost per contact €670), poor qualification, unpredictable pipeline. The previous agency delivered clicks but no appointments. Zero tracking through to closing.
Solution
Multichannel strategy: Google Ads (bottom-funnel industrial keywords) + LinkedIn Ads (DACH decision-maker targeting) + Meta Ads (retargeting). Custom landing pages, CrmUp tracking through to revenue. AI for continuous optimization of keywords and audiences.
"Before FlipUp we paid for clicks and hoped for leads. Now we know how much each appointment costs us, how much each closed client costs. The sales team no longer complains about lead quality: they arrive already qualified."
— General Manager · Hydraulic components · Modena (NDA)
+450%
Leads generated
with the same budget
From 12 to 54/month
€148
Average cost
per qualified lead
↓ From €670
€420k
Revenue
generated in 12 months
From direct ADV
5.3x
Net ROAS
first year
On €96k spent
Channels managed

Where your ideal B2B clients are.
We're already there.

We manage all the ADV channels relevant to B2B. We choose the right ones for you based on target, sector and budget.

Google Ads

Search · Display · YouTube

LinkedIn Ads

Sponsored · InMail · Forms

Meta Ads

Facebook · Instagram

TikTok Ads

In-feed · Spark · Lead Gen

Microsoft Ads

Bing · LinkedIn audience

Programmatic

Display · Retargeting

Free resource · PDF Report

Download the B2B Marketing Cost Report Italy 2026. Do you know if you're overpaying?

Real data on cost per lead and per appointment in Italian B2B, broken down by sector and channel. The document that tells you whether your CPL is on target, high or dramatically out of market. With an Excel ROI calculator included.

  • Average cost per contact: by sector (manufacturing, tech, services, consulting, export)
  • Average cost per appointment: by channel (Google, LinkedIn, Meta, TikTok) in B2B
  • Reference budget based on objectives and company size
  • Return calculator Excel: enter your numbers, get the estimate
42 pages 2026 data 15 sectors Calculator included

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MARKETING COST REPORT · 2026

Cost per lead and appointment

🇮🇹 Italy · 15 sectors · 42 pages
Manufacturing · Google Ads€42-85 / contact
Tech B2B · LinkedIn Ads€95-180 / contact
Services · Meta Ads€28-64 / contact
Consulting · Mix€120-240 / contact
Export · LinkedIn DACH€140-280 / contact
If you've ever run ADV, you'll recognize this

You spend on ADV, but you don't know if
you're really making money?

Budget burned, ROI unknown

You spend thousands of euros a month but you don't know how much it really returns. Reports full of "impressions" and "clicks", zero clarity on the revenue generated.

Wrong targeting for B2B

The campaigns reach consumers, students, people who will never be able to buy. You reach volume but zero decision-makers. B2B requires precise targeting.

You can't scale without costs exploding

Everything works on small budgets. As soon as you increase spend, the CPL doubles. You don't know how to scale the campaigns while maintaining performance.

Agencies that speak in "agency-speak"

30-slide reports with CTR, CPC, CPM, VTR. Nobody tells you the thing that matters: how many new clients you're acquiring and at what price.

Result: budget wasted on campaigns that
seem to work, but bring neither appointments nor revenue.

The Solution

ADV that measures what matters.
AI optimizes while you sleep.

Our approach is simple: we measure the cost per qualified appointment and the revenue generated, not clicks or impressions. AI optimizes campaigns, bids, audiences and creatives in real time. You get clear reports on the numbers that matter.

Surgical B2B targeting

Advanced filters by sector, decision-making role, company size, country. On Google Ads and LinkedIn Ads we work with intent and enterprise audiences. We waste zero budget on those who can't buy.

● Precision first

AI optimization 24/7

Artificial intelligence monitors the campaigns in real time: it shifts budget from weak channels to strong ones, tests new audiences, optimizes bids. It reacts in minutes, not weeks.

● Smart bidding AI

Tracking through to revenue

We track each lead's journey: from click to quote to closed contract. You know exactly how much each acquired client costs you, per channel. Full attribution integrated with CrmUp.

● Closed-loop tracking
What we really measure

The metrics that matter
for a B2B entrepreneur.

Useless metrics
  • "We reached 500,000 people" — but who were they?
  • "Clicks 4% above average" — how many bought?
  • "Cost per click down to €1.20" — and the return?
  • "Likes and comments growing" — did they turn into sales?
  • "Video views at 78%" — turned into nothing
  • Reach, frequency, CPM — words that don't make you money
Metrics that matter
  • Cost per qualified contact — how much a potential client ready for a call costs
  • Cost per appointment — how much each scheduled meeting costs
  • Cost per acquired client — how much each closed contract costs
  • Real net return — how much really comes back into your pocket
  • Value generated per euro spent — the investment multiplier
  • Payback time — in how many months you recover the investment
How It Works

From audit to first lead.
In 10 days.

01

Free audit

Analysis of current campaigns, sector benchmarking, identification of waste and opportunities. We tell you what's working and what isn't.

● Days 1-3
02

Multichannel strategy

Channel plan, targeting, budget, target KPIs. Custom landing pages if needed. Complete CrmUp tracking setup.

● Days 4-7
03

Campaign launch

Campaign creation across all chosen channels. Copy, creatives, A/B testing. Gradual go-live to validate performance.

● Days 8-10
04

Continuous optimization

AI + the team optimize every week. Weekly reports with KPIs, monthly strategic review, progressive scaling.

● Month 1+
€2.5M
Budget managed/year
-52%
Cost per contact reduced
4.2x
Average client return
10 days
To the first lead
What entrepreneurs say

From confusion to the numbers.

"For years I heard words like CTR, CPM, bounce rate. With FlipUp the first call was: each client costs you X, each quote Y, each contract Z. I finally understood what I was paying for."
Stefano C.CEO · Components · Modena
"We quadrupled leads in 5 months with the same budget. The secret? Stop paying for generic clicks and only pay for qualified decision-makers on LinkedIn. A total paradigm shift."
Valentina M.Marketing Director · Software house · Padua
"The AI reallocated budget every night. In the morning I saw the campaigns optimized. Before, it took us 2 weeks to decide on a change. Now the system does it in hours, better than we did."
Davide F.Founder · Industrial services · Verona
Book a Free Audit

Let's do the math on your campaigns.
Honest and free.

Free analysis of your current ADV campaigns. We show you where you're burning budget, where you can optimize, how much you could earn. If we're not the right partner for you, we'll tell you.

  • ✓Free audit with an ADV specialist, not a salesperson.
  • ✓Report with recommendations that you can apply even on your own.
  • ✓CPL and ROAS estimate for your specific sector and target.
  • ✓First lead in 10 days if you decide to start.
✓ Thank you! We'll contact you within 24h to schedule the audit.

We process your data in compliance with the GDPR. No spam, promised.

Frequently Asked Questions

What entrepreneurs ask us.

What's the minimum budget to get started?+
We recommend a minimum media budget of €2,500-3,000/month to see meaningful data and optimize the campaigns. With lower budgets you risk having statistically too few conversions to make data-driven decisions. In the free audit we give you the right estimate for your sector.
How much does your service cost (on top of the media budget)?+
The management fee starts at €1,200/month for a basic setup on 1-2 channels, up to €5,000+/month for an enterprise multichannel setup with advanced tracking, premium creatives and a dedicated strategist. No percentage commission on media spend.
Do you work with our account or create a new one?+
We can do both. Normally we work on your account (so the history stays yours even if one day we no longer work together). If you don't have an account, we create one together with you. The data is always accessible to you.
Which channels do you recommend for Italian B2B?+
It depends on the sector and target. Google Ads always works (high intent) for searched-for B2B services and products. LinkedIn Ads is excellent for specific targets (decision-makers, roles, industry) but more expensive. Meta Ads works for sectors with more visual audiences. There's no "magic channel": the mix must be calibrated to your specifics.
How soon do I see the first results?+
The first leads arrive within 7-14 days of going live. Meaningful optimization (when the data allows solid decisions) comes between day 30 and day 60. From there on, performance scales progressively. Three months of patience is the minimum to judge whether a strategy works.
How do you measure the real ROI?+
We use tracking through to revenue. Every lead generated is tracked in CrmUp (or in your CRM) with source, campaign, ad. When a client closes, the revenue is attributed. This way you see exactly how much every euro spent brought you, per channel.
Do you also manage the campaign landing pages?+
Yes, it's almost always necessary. Custom landing pages convert 2-3x more than sending traffic to the homepage. We design them, write them, develop them (or use the CrmUp builder) and continuously optimize them with A/B testing.
What's the difference from an ADV freelancer?+
A freelancer does their job well, but typically manages 1 channel, has no AI, no integrated tracking, no backup if they get sick. We're a team with multichannel expertise, proprietary AI optimization tools, tracking through to the CRM, guaranteed continuity. Usually the cost is similar, the results aren't.

Are you paying too much for too few leads?

Free audit of your ADV campaigns. We tell you where you're burning budget and how much you can earn. Zero commitment.

Book a free audit →