MK Complete Marketing Projects AI POWERED

Your outsourced marketing department. A single partner. Zero headaches.

From strategic plan to execution: strategy, content, ADV, lead generation, email, SEO, reporting. A dedicated team, a single point of contact, proprietary tools and integrated AI. You stay focused on the business, we deliver the results.

Book a free call → Download the framework
1Single point of contact
8+Dedicated specialists
+420%Average lead growth
Marketing Ops · Q1 2026
ST
MC
VR
LB
+4
8 active
AI AI suggested 3 optimizations to reach the quarter's KPIs
Leads generated
342
↑ +140% YoY
Cost per lead
€38
↓ -52% YoY
Pipeline gen.
€480k
↑ Q1 live
Active streams · status
Strategy
Plan live
Content & SEO
12 art/month
ADV
€12k spent
Lead Gen
127 MQL
Email & CRM
8 flows live
Social
38 posts live
True Story · Manufacturing · Bergamo

From 4 disconnected suppliers to +€1.2M in pipeline in 12 months.

Company
Manufacturer of industrial automation solutions. 35 employees, Bergamo. €6M revenue, clients in Italy and Northern Europe.
Problem
4 different marketing suppliers (design agency, web agency, freelance social manager, ADV consultant). €4,200/month total. Zero unified strategy, weak results, no measurable ROI. The owner was losing 8 hours a week coordinating suppliers.
Solution
Complete FlipUp marketing project at €5,500/month all-in. Dedicated team: strategist, copywriter, ADV specialist, SEO, designer, project manager. Proprietary CrmUp + LinkedUp tools included. Integrated AI for content generation and lead scoring.
"I had 4 suppliers who didn't talk to each other and I was the only point of connection. With FlipUp I have a single point of contact who knows everything. I've reclaimed my time, the budget is more predictable and I finally see results in the numbers."
— Managing Director · Industrial automation · Bergamo (NDA)
+420%
Qualified leads
in 12 months
From 18 to 94/month
-68%
Cost
per lead
From €142 to €46
€1.2M
Sales pipeline
generated
First year
8h
Reclaimed
by the owner/week
Zero coordination
A single partner

The difference between a partner and a list of suppliers.

Many B2B companies end up coordinating 4-5 different suppliers. FlipUp is the answer to this chaos.

Multiple disconnected suppliers
  • Web agency + freelance social + design + ADV: 4 different contracts
  • Separate invoices, different deadlines, no single overview
  • You have to coordinate the strategies and get people talking to each other
  • No one takes responsibility for the final result
  • Strategy? Everyone pushes their own service with no shared vision
  • Reporting? Different spreadsheets, different metrics, no comparison
  • Tools? Everyone has their own, zero integration, scattered data
VS
✓ FlipUp · a single partner
  • All your marketing in a single contract, a single monthly fee
  • A single point of contact who knows every detail of your business
  • Dedicated team (8+ specialists) working in synergy
  • Single accountability for the agreed KPIs and objectives
  • Integrated 360° strategy aligned with your business plan
  • Single reporting with consistent KPIs comparable over time
  • Proprietary tools included (CrmUp + LinkedUp + AgentUp)
Free resource · PDF framework

Download the Marketing Operating Model B2B. The framework we use with our clients.

The internal FlipUp document showing how we structure a complete marketing project for a B2B company. Strategic framework, operational templates, KPI tracker, governance checklist: everything you need to run (or have someone run) a marketing department that works.

  • Strategic framework: how to build an annual B2B marketing plan
  • Operating model: roles, responsibilities, weekly and monthly rituals
  • Operational templates: editorial plan, ADV brief, content calendar
  • KPI tracker: which metrics to track and how to present them to management
64 pages 12 templates Editable in Excel/Notion Updated 2026

No spam. Max 1 email/month with useful content. Unsubscribe in 1 click.

MOM · MARKETING OPERATING MODEL

The complete framework for structuring B2B marketing.

🇮🇹 Italian · 64 pages · Templates included
1Audit & Positioning
2Strategy & Annual objectives
3Operational plan & KPIs
4Execution & Governance
5Measurement & Optimization
If you run a B2B company, this will sound familiar

Marketing is important.
But you don't have the time (or the people) to do it well.

Too many suppliers to coordinate

Web agency, freelance social, ADV, design: everyone pulls in a different direction. You're the only point of connection and you lose hours every week.

You don't have the budget for an in-house CMO

A marketing director costs €80-120k/year. You want the strategy without having to hire an executive or take two steps back.

One-off marketing with no strategy

A post now and then, a random campaign, an article when you remember. It all looks like activity, but no one sees a logical thread or the results.

No one tells you the real ROI

How much are these activities really bringing you? None of the suppliers gives a clear answer. Marketing looks like a cost, not an investment.

Result: stalled growth and wasted budget
on activities that don't produce measurable revenue.

The Solution

A complete marketing department,
without having to build it from scratch.

FlipUp becomes your outsourced marketing department. A dedicated team of 8+ specialists, integrated proprietary tools, AI that boosts every activity. You pay a transparent monthly fee and get measurable results.

One team, one point of contact

8+ specialists dedicated to your business (strategist, copywriter, ADV, SEO, designer, PM). A single Account Manager who knows you and coordinates everything. Weekly calls, monthly reports.

● Full team, one voice

Proprietary tools included

CrmUp, LinkedUp, AgentUp: our proprietary tools are already active inside your project. Zero extra subscriptions to pay, zero integrations to configure.

● No extra costs

AI at the service of the team

Artificial intelligence writes drafts, optimizes campaigns, qualifies leads, generates reports. The human team focuses on strategy and decisions, AI does the repetitive work.

● Human + AI power
What's Included

Everything you need.
In a single monthly fee.

No hidden costs, no surprise upsells. The complete project includes everything you find below.

Strategy & Positioning

Annual marketing plan, competitor analysis, buyer personas, messaging framework.

  • 12-month marketing plan
  • Competitor analysis
  • Buyer personas
  • Value proposition

Content & SEO

Regular content production for blog, LinkedIn, newsletter. Technical SEO and content SEO.

  • 8-12 articles/month
  • SEO audit and optimization
  • Content calendar
  • C-level ghost writing

Paid Media (ADV)

Google Ads, Meta Ads, LinkedIn Ads campaigns optimized for B2B. Copy, creatives, A/B testing.

  • Multichannel strategy
  • Creatives and copy
  • Continuous A/B testing
  • Budget optimization

Lead Generation

LinkedIn outreach with LinkedUp, landing pages, funnels, lead magnets, nurturing.

  • LinkedUp active
  • Custom landing pages
  • Lead magnet & gate
  • Nurturing sequences

Email & Marketing Automation

B2B email sequences, newsletter, nurturing and win-back automations.

  • Monthly newsletter
  • Automation workflow
  • CrmUp templates
  • Smart segmentation

Social Media

Corporate LinkedIn and C-level profile management, editorial plan, community management.

  • Monthly editorial plan
  • Regular posting
  • Community management
  • C-level advocacy

Design & Brand

Visual identity, presentation templates, sales materials, brochures, case studies.

  • Brand templates
  • Sales presentations
  • Case study design
  • ADV assets

Analytics & Reporting

Real-time dashboard, monthly KPI reports, review calls with strategic analysis.

  • Real-time dashboard
  • Monthly PDF report
  • Review calls
  • ROI per channel

Strategic consulting

Weekly strategic calls with your Account Manager + monthly review with a senior strategist.

  • Weekly call 30'
  • Monthly review 90'
  • On-demand consulting
  • Growth plan
The FlipUp Method

From day one to measurable ROI.
No mystery, just method.

01

Discovery & Audit

We analyze your business, market, competitors, current tools. We give you back an honest snapshot of where you are and where you can go.

● Month 1
02

Plan & Quick Wins

12-month marketing plan with objectives, budget, KPIs. We start right away with quick wins: things that bring results in 30 days.

● Month 1-2
03

Execution & Scaling

The FlipUp team executes the strategy. Content, ADV, lead gen, email, social: all in parallel, all consistent, all measured.

● Month 2-6
04

Optimization & Growth

Monthly reviews, A/B testing, data-driven optimizations. The system improves month after month. Results scale.

● Month 6+
+150
B2B companies served
+420%
Average lead growth
-68%
Average cost per lead
6-12
Months to ROI breakeven
What business owners say

A partner, not a supplier.
The difference shows.

"I had 4 suppliers who didn't talk to each other and I was the only point of connection. With FlipUp I have a single point of contact who knows my whole business. I've reclaimed my time, the budget is predictable, I see the results."
Alessandro D.CEO · Industrial automation · Bergamo
"For years I looked for a CMO without finding one. FlipUp became my marketing department: strategy, execution, reporting. It costs less than an executive and delivers full-team results."
Silvia R.Founder · Consulting firm · Florence
"We tripled qualified leads in 10 months. But the real value is that now I always know where I stand with marketing: clear KPIs, monthly reports, no surprises. I finally manage it like an industrial process."
Matteo V.General Manager · B2B services · Turin
Book a Free Audit

Let's talk about your marketing.
Zero commitment, maximum honesty.

A 45-minute call to understand where you are, where you want to go and whether FlipUp can take you there. If we're not the right partner for you, we'll tell you. If we are, we'll present a plan with a transparent budget.

  • ✓Strategic call with a senior consultant, not a salesperson.
  • ✓Free audit of your current marketing situation.
  • ✓Custom plan with a transparent budget and KPIs.
  • ✓No commitment: if it's not for you, we'll point you to other paths.
✓ Thank you! We'll contact you within 24h to set up the strategic call.

We handle your data in compliance with GDPR. No spam, promised.

Frequently Asked Questions

What business owners ask us.

How much does a complete marketing project cost?+
It depends on complexity and objectives. The standard monthly fee starts at €3,500 and goes up to €12,000 for enterprise projects. It includes the team, proprietary tools, strategic consulting. During the call we give you a precise quote with estimated ROI for your business.
Do I need a multi-year contract?+
The standard contract is annual because B2B marketing takes time to generate measurable ROI. After the first year the contract becomes flexible. If you're not satisfied during the year, we have 90-day early exit clauses.
How long until I see the first results?+
Quick wins already start in month 1-2 (ADV campaigns, LinkedUp). Organic traffic and SEO take 3-6 months. We reach ROI breakeven on average between month 6 and 12, depending on the sector and the client's average deal size.
Who is the single point of contact?+
A senior Account Manager dedicated to your project. They know you, know your business, coordinate the whole FlipUp team. A weekly 30' call with them, plus a monthly 90' review with the senior strategist.
Can I choose only some services (not all)?+
Yes. The complete project is our flagship service, but we can also activate only specific levers (e.g. just LinkedUp + ADV, or just Content + SEO). During the call we understand what you really need and build a tailored package.
What sets you apart from a traditional agency?+
Three things: (1) we're B2B-focused, we don't do B2C; (2) we have proprietary tools (LinkedUp, CrmUp, AgentUp) that give us a competitive edge and cut costs for you; (3) we measure in meetings and revenue, not in likes or impressions.
Can I keep using my current suppliers?+
Yes, if you wish we'll coordinate them. But very often, after the first 3 months, you realize that having them inside FlipUp is more efficient and cost-effective. During the audit we tell you what makes sense to keep and what doesn't.
How do you handle reporting?+
Always-accessible real-time dashboard, monthly PDF report with clear KPIs (leads generated, cost per lead, pipeline generated, ROI per channel), monthly 90' review call with a senior strategist to analyze the data and plan the next 30 days.

Ready to have a marketing department that works?

Free 45-minute strategic call. Audit of your marketing, custom plan, expected ROI. Zero commitment.

Book a strategic call →